Agreed - one difficulty is this will further divide an already deeply fractured society, with the wealthy, informed consumers of great journalism on one side, and the vast majority who will be force-fed a diet of populist, nationalist, racist screeds like what Fox News produces. Imagine Fox News with the power of Facebook behind them - oh wait...
And there is your argument about why news and social media must be kept separate - kind of like Eisenhauer's warning in his farewell speech about the military-industrial complex and the concentration of power. News and Social Media are powerful forces that on their own can each inflict tremendous damage to society and democracy. Together...