I'm a science duuude, and my reaction to most poetry is more like Fitzgerald's "nothing, an empty, formalized bore". So I am fascinated by an MBA like you with an apparently deep love for poetry. Most MBAs I've met are practical to a fault and disdain the arts to a painful degree (I love the arts, just never found an appreciation for poetry).
I'm trying though! I've found some people here on Medium like Lee Ameka and other poets I'm following... so Medium has thankfully opened that door for me.
One poem that has stuck with me for a long time, differently than others, is T.H. Lawrence's dedication at the beginning of his book Seven Pillars of Wisdom:
http://gutenberg.net.au/ebooks01/0100111h.html
I have no idea why. Just like poetry is mostly a mystery to me - the reasons that dedication strikes me are equally mysterious.
Anyways, thanks for your explorations of Keats and poetry - it's educational for me!
Best, S.D.